With 30+ years of payments research expertise, Panoramic Research helps companies move faster with structured market monitoring, rapid analysis, and the proprietary Credit Card Value Index™ (CCVI).
Intelligence tailored to your workflow. We bridge the gap between raw market data and confident executive action, delivering the exact level of depth strategy and product teams need.
Rapid, structured answers to competitive product questions — benefits, terms, fees, and positioning.
Ongoing market monitoring delivered in structured, shareable formats.
A proprietary framework for benchmarking credit card value across issuers and tracking changes over time.
Confident decisions require clear rationale. Rigorous research provides structured insights ready for internal sharing, leadership presentations, and driving strategy forward.
Simple engagement models — start small, expand as your needs grow.
Product change, competitive response, positioning, or market scan — define the question and the audience.
A clear summary, comparable breakdowns, and supporting content designed to be shared internally.
Use ongoing digests for monitoring, CCVI for benchmarking, and on-demand analysis when timelines compress.
Have a question, decision or competitive challenge? An analyst will respond within one business day.
Periodic updates on credit card market moves, issuer strategy shifts, and CCVI insights.