Research, analysis, and perspective from the Panoramic Research team — covering competitive strategy, credit cards, and payments.
In-depth perspectives on competitive strategy, product positioning, and market trends.
Bilt's redesigned credit card lineup marks a clear break from its Wells Fargo–issued predecessor. Using the CCVI, we assess whether the new cards truly deliver value and whether the economics can work long term.
2020 brought a renaissance of FinTech competition in the credit card world. Here's a closer look at three new digital-first cards — cred.ai, X1, and Venmo — and what they signal about where the market is heading.
How payments and banking teams have used Panoramic Research to move faster.
Timely commentary on credit card and payments market developments.
Apple Card is one of the most buzz-worthy credit cards in the market — but how does it actually stack up against competitors? We ran it through the Credit Card Value Index to find out.
Chase Sapphire Reserve has consistently ranked in the top five credit cards in the CCVI — but new benefits and more generous accelerated rewards helped propel it to the top spot in the latest update.
Official announcements and news from Panoramic Research.
Digest subscriptions keep product and strategy teams ahead of the market with structured intelligence.
Periodic updates on credit card market moves, issuer strategy shifts, and CCVI insights.