Solutions built for strategy and product teams.

Select an engagement model — on-demand research, ongoing digests, or the CCVI benchmarking framework. For custom scoping, initiate a conversation with an analyst.

Capabilities

Structured research and repeatable frameworks built for strategy and product teams.

A simple rule

If a strategic decision is required regarding a card product, market move, or competitive positioning, structured intelligence will clarify the path forward.

Competitive & product intelligence
  • •Competitive offer breakdowns (benefits, earn rates, fees, credits, eligibility)
  • •Product comparisons and positioning recommendations
  • •Change tracking and program updates over time
  • •Offer matrices and side-by-side benchmarking
  • •Issuer strategy monitoring and feature analysis
  • •Co-brand category monitoring and competitive mapping
Market monitoring & digests
  • •Custom newsletters and executive-friendly digests
  • •Market trend summaries with clear takeaways
  • •Competitive alerting (launches, promos, benefit changes)
  • •Targeted topic monitoring (issuer, category, rewards type)
  • •Shareable summaries designed for internal distribution
  • •Archive-friendly formats for long-term reference
Strategic research & decision support
  • •Market assessments and opportunity sizing (qualitative/structured)
  • •Customer segmentation and target customer strategies
  • •SWOT analysis and competitive landscape summaries
  • •Industry/company profiles and ecosystem mapping
  • •Go-to-market support and competitive talking points
  • •Executive summaries for stakeholder alignment
Due diligence & benchmarking
  • •Due diligence research for partnerships and acquisitions
  • •Case studies and competitor deep dives
  • •Benchmarking frameworks and scoring systems
  • •Pricing/fee structure comparisons and implications
  • •Best-practice tracking across issuers and fintechs
  • •Supporting exhibits and matrices for internal decks
UX & experience monitoring
  • •Application/approval journey reviews (where allowed/available)
  • •Website and disclosure comparisons across issuers
  • •Offer presentation and messaging comparisons
  • •User experience observations for competitive context
  • •Change tracking for key UX moments
  • •Competitive experience snapshots for teams
CCVI (Credit Card Value Index)
  • •Proprietary approach to measuring relative card value
  • •Consistent scoring across a wide range of cards
  • •Benchmarking for positioning and portfolio strategy
  • •Support for internal discussions with structured metrics
  • •Monthly updates to maintain relevance
  • •Optional views/filters tailored to use cases
Not sure which solution fits?
Describe the decision — the right starting point will be recommended.
Contact us →

Ready to start?

Contact an analyst to discuss the next objective.

Stay informed
Market Intelligence Newsletter

Periodic updates on credit card market moves, issuer strategy shifts, and CCVI insights.